Monday, 1 February 2010

Radley & The British Heart Foundation

Today Radley lauches it's 'Handbag Amnesty' in association with The British Heart Foundation.

Throughout February, if you return a used Radley bag to a Radley store, you can get £30 off a new handbag and your old one will be donated to The British Heart Foundation.

This is the second year of this project, last year was a huge success, raising £36,000 for the charity.

A great example of a brand considering waste, at the same time encouraging consumers to bring back their old products for money off new ones. This is a step towards a 'closed loop' manufacturing system which I think needs to be encouraged.

This promotion joins others such as M&S in partnership with Oxfam where you receive a £5 M&S voucher for old M&S clothes donated to Oxfam.